I don’t know about you, but I’ve been blown away by all the cool new AI apps and features hitting the scene. It’s mind-boggling to think about how far this technology can go! Today, I want to dive into the world of AI logo makers. These tools can help you create stunning logos even if you’re a complete newbie with no design skills whatsoever.
Now, I get it. Some designers might give AI logo makers the side-eye, and they have a valid point. The logos you create won’t be on the same level as those crafted by professional designers. But here’s the thing: if you’re just starting a blog, setting up an Etsy store, or venturing into a small business and want to test the waters, shelling out thousands of dollars for a pro logo isn’t practical or smart.
I usually recommend Canva for non-designers on a budget, but even that requires some design effort. That’s where AI logo makers come in. They offer the easiest and most cost-effective way to get a logo that suits your needs. So, I tested some of the most popular ones, and here are my top 5 picks.
Looka – Best Overall
Let me start by saying Looka is my absolute fave of all the AI logo makers. This tool makes logo creation a breeze. Simply type in your business name and tagline, pick your industry, select some logos you like (this helps them understand your preferred style), choose your colors and icon type, and boom! Looka gets to work, generating a ton of logo ideas for you to browse through. Find one that catches your eye? Great! But what if you like the layout but not the icon, or want to see different color combinations? Don’t worry, Looka has got you covered. Click on a logo, and it’ll present you with a bunch of variations based on your preferences. In just a few minutes and a few clicks, you’ll have the perfect logo without breaking a sweat.
Looka can even design marketing materials for you, like business cards, flyers, brochures, posters, postcards, presentations, and even a website. I mean, you’re probably not winning any design awards with any of these, but I’m gonna assume that’s not your goal. What they will help you do is get your business up and running and save you a ton of time and money.
Tailor Brands – Best for Business Set Up
Next up, we have Tailor Brands. Now, Tailor Brands is less focused on design and more geared toward helping you set up your business. Start by entering your business name and slogan, and then you’ll venture into a page with various options to choose from. Tailor Brands will ask for more details about your offerings, business type, industry, and where you’re at in your business journey (whether it’s just an idea, taking your first steps, almost ready to launch, or already rockin’ the business world). They even dive into some nitty-gritty stuff like your business location and whether you have an LLC formed.
After answering all those questions, they’ll hook you up with a five-step plan outlining the crucial things to focus on. This is pretty helpful if your business is not set up yet, and you’re not quite sure of what you need to do to make it legit.
If you’re solely focused on creating a logo, all these steps might feel annoying (personally, I prefer Looka’s approach of letting you snag your logo first before deciding if you need other stuff). But if you’re starting from scratch and need some guidance, Tailor Brands can be a valuable resource.
Brandmark – Simplest Option
If simplicity is your cup of tea, then Brandmark is the way to go. It’s straightforward and user-friendly. You’ll enter your business name and slogan, add keywords that describe your brand, select a color scheme, and be presented with design options.
What sets Brandmark apart is its approach of showcasing one logo at a time, requiring you to click through to view the next one. This method reduces the potential overwhelm associated with scrolling through a grid of options. Additionally, Brandmark allows you to save your favorite designs for future reference. Suppose you find an option you like that’s not quite perfect. Not a problem! Brandmark enables you to make simple edits, such as changing the font, adjusting font size and letter spacing, altering colors, or swapping the icon. It’s a truly user-friendly experience.
LogoAI – The Best Designer
LogoAI has you enter your business name and slogan, pick your industry, a color scheme that fits your brand, and font style. What truly impressed me about LogoAI is the remarkable uniqueness it brings to the table. While many other logo tools rely on generic icons and sometimes lackluster font pairings, LogoAI stands out with its captivating and original styles. The logos that LogoAI came up with were the best quality, from a design perspective and the closest option to what a professional designer could create.
Keep in mind that this doesn’t mean that it will be the best option for you. Each industry has its own specific needs and aesthetics. That’s why I recommend exploring at least three different options and selecting the one that resonates most with your brand’s essence. so I suggest trying at least 3 or so, and choosing the one you like best.
Smashing Logo – Most Interesting
Smashing Logo takes a distinctive approach that I find highly appealing. It aims to replicate the experience of working with an actual designer. Similar to other tools, it requests your business name, slogan, and industry. However, it goes further by exploring your brand attributes—an aspect often overlooked by other logo generators. Based on these attributes, Smashing Logo determines a suitable color palette.
Here’s where Smashing Logo truly sets itself apart: it asks you to choose your designer. While these are simulated AI designers, each one is given a unique persona, complete with a brief description and examples of logos they’ve created. Each designer has a name and an illustrated avatar. This personalized feature adds a delightful touch to the process. You can select up to three designers that resonate with you, and each designer will present three logo options for your consideration. It’s an incredibly intriguing concept.
Your logo options get presented in a form of a simple brand sheet, which is how a designer might actually present them, which is also really cool. Just like most of the other ones, you can also tweak your logo by making small adjustments to get it just perfect.
These five AI logo generators represent just a fraction of the many options available, with new tools continuously emerging. While I haven’t tested them all, these selections have truly impressed me. Your preferred choice will depend on your business type and personal style. I hope this review streamlines your decision-making process, saving you valuable time so that you don’t have to try every single one of them.
Have you tried any other AI logo generators that I didn’t cover? Did you end up using some of these? Let me know your thoughts!